Cross-channel lifecycle marketing is our prescribed approach for marketing to consumers across an increasingly digital customer lifecycle. It starts with the initial capture of customer permission and preferences to enable you to market to consumers on the new power channels – email, mobile, social and the web. This immediately allows you to execute segmented campaigns to increase conversion rates and sales, as you reduce your reliance on acquisition marketing. You can then map and automate key interactions across the lifecycle to execute the right campaigns, at the right time, on the right channels.

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