Welcome to the original interactive marketing power channel. For more than a decade, smart marketers have found email’s low cost and high return irresistible. According to the DMA, email has the highest ROI of any marketing channel. So, even amidst the growth of other new channels, it remains the keystone of a marketer’s revenue-generating marketing mix. Today, email is used by more than 1.4 billion people worldwide. Your customers are among them and they’re willing, even eager, to receive your marketing messages. Responsys’ award-winning solutions provide personalization, dynamic content, targeting, “lights-out” automation, flexible reporting and analysis. Everything you need to drive powerful email results.

Mobile phones connect 4 billion people (half the world’s population) every day. Half a billion of them have mobile web access. Where are your customers right exactly now? Wherever they are, their phones are with them. And you should be too, with a timely, engaging marketing message. Almost all text (SMS) messages get opened and read. Given mobile’s ability to generate immediate response, it has proven to be an extremely effective way to acquire new customers and capture permission for other marketing channels. As such, mobile deserves a key spot within the ecosystem of interactive channels. With Responsys’ coordinated SMS triggering, automation, plus fully integrated mobile reporting and analysis, you’ll have the power to be upwardly mobile too.

The hype is real. Facebook has 500 million members and Twitter 100 million, all connecting with friends, colleagues, causes and companies they like. From a marketing standpoint, social is about a lot more than conversations and engagement. When used properly, it can and should be a great way to drive real revenue and marketing results. Responsys is ready to power your social success with share-with-your-network links, social-specific and coordinated cross-channel campaigns, as well as fully integrated reporting and analysis capabilities.

This is where it all comes together. Email, mobile and social campaigns drive website visits and sales (about $175 billion this year in the US alone). And website visits drive campaigns. Responsys serves web marketers with intelligent web forms to collect customer information, conversion tracking tools to track customer web behavior, and customer data-driven targeting rules to personalize landing pages and content. We offer, in other words, all the tools you need to drive campaigns, increase customer interaction and close web sales.