Say hello to Relationship Retargeting.
Powered by the Responsys Interact Suite, Relationship Retargeting provides a unique way for marketers to reach customers and prospects at scale beyond the inbox, mobile phone, or social network, with display ads that are personalized, timely and relevant. Based on everything you already know about your customers and prospects, including profile and behavioral data, and other communications they have received, Relationship Retargeting brings individualized marketing into one of the fastest-growing channels — display.

Lifecycle marketing across a whole new channel.
The average brand has less than 20% of its customers and prospects opted in to email or following it on Facebook or Twitter. Marketers can now leverage their segmentation and targeting rules to reach all of their customers and prospects with display ads — wherever they are across the web — even the 80% who aren’t
opted in.