Brand globally, market locally.

A better way to build more effective local campaigns.

Powered by the Interact Suite, Responsys Interact for Distributed Marketing provides marketers with a better way to improve the relevancy and performance of campaigns – by making them local. Corporate marketing groups control targeting, content, and template creation and regional or local teams define, customize, and execute campaigns, based on those templates, for their specific local geographies and audiences. It’s the best of both worlds – brand control with hyper-local relevance.

Corporate control, local customization.

Corporate control capabilities:

• Define schedules, plans, roles and users.
• Create target audiences, templates and customizable components.
• Control offers and strategies, as well as approval of all final content.
• Analyze results at the local, regional or corporate level.

Local customization capabilities:

• Customize templates for regional or local promotions or content.
• Preview emails including localized content.
• Request approval for campaigns prior to sending.
• Execute localized campaigns based on lists developed by the corporate marketer.

Simplified process, increased ROI.

By simplifying the process of creating more relevant locally-targeted campaigns, Responsys Interact for Distributed Marketing helps you reduce opt outs, improve efficiency, and minimize approval cycles as you increase opens, click-throughs, revenue and ROI.