Optimize your campaigns. Automatically.

Built into the Responsys Interact Suite, the Responsys Interact Winner Selection Capability provides a fast and easy way to test and automatically optimize complex marketing campaigns. You can test every aspect of a campaign – participants, channel, timing, sequencing, touch points, and content. The result? Responsys Winner Selection dramatically increases your ability to improve the performance of even your most complex campaigns.

Testing, testing.

• Test creative designs, subject lines, message content.
• Test the most effective touch frequencies.
• Compare various message sequences.
• Evaluate channels by customer response.

Define and control tests.

• Define the test participants, timeframe and winning criteria for complex testing scenarios.
• Automatically or manually control the test conclusion and subsequent action.
• Automatically receive notification when a test concludes.
• Create holdout groups either randomly or for explicit lists you create.

Winners decided manually.

• Holds the audience temporarily until a winner is selected by the test administrator.
• Sends an alert notification when a winner is identified and a path selection is needed.
• Routes all future interactions down the selected pathway.

Or automatic.

• Automatically assess the predefined metric for each specified path.
• Automatically select the winning path based on that metric.
• Automatically route all future interactions down the winning pathway.

Higher ROI, less effort.

Automated testing delivers better results, faster. With Responsys Winner Selection capability, you can easily optimize any and every aspect of a campaign. Which correlates directly to better campaign performance and higher ROI.