Another important advantage is real-time reporting. You can send out two campaigns to
two different groups, immediately watch the results, and instantly determine the most
effective campaign to deliver to the entire list.
Responsys had the right technology and the right team to overhaul our programs to meet
our global marketing objectives. We are thrilled with the new campaigns, which are
completely automated so that they run behind the scenes with minimal effort on our part.
As a result of working with Responsys, we were able to significantly increase our Web and
call center conversions by sending individualized and highly tailored marketing campaigns
to our customers and prospects.
Through our partnership with Responsys, we have found a powerful, cost-effective way to
generate greater return on customer relationships, reinforce our brand, and achieve
maximum delivery results from the online channel.
Responsys has enabled us to deliver the type of high-impact marketing that is needed in
these times. The results speak for themselves.
As a result of working with Responsys, we were able to double our conversion rates
through better segmentation and more relevant, timely communications. With lights out
automation of email programs we don’t have to touch a thing.