Responsys has been recognized as a market leader by the most influential independent analyst firms covering email and cross channel marketing.

Responsys was named a “strong performer” and only exclusively on-demand vendor in Forrester’s Cross-Channel Campaign Management Wave™ report. In the December 2009 evaluation, Responsys received number one rankings in the campaign execution and cost categories.

Highlights from The Forrester Wave™: Cross-Channel Campaign Management (CCCM), Q4 2009

According to Forrester, Responsys is uniquely positioned as “the only exclusively on-demand vendor and email powerhouse that now extends into CCCM," Responsys received number one rankings in the campaign execution and cost categories. Responsys’ perfect score (5.00/5.00) in the cost category was one of only three perfect scores awarded to any vendor in the evaluation.

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The Forrester Wave™: Email Marketing Service Providers, Q4 2009
What differentiates the leaders in the highly competitive email marketing industry? Learn how the 8 evaluated vendors stack up across 64 criteria in this latest evaluation from Forrester Research.

The Forrester Wave™: Cross-Channel Campaign Management (CCCM)
Changing consumer behavior and the overall ineffectiveness of traditional marketing programs ensure that basic campaign management tools are set for extinction. Marketers are therefore looking for cross-channel campaign management (CCCM) solutions that support highly personalized and relevant communications delivered across a variety of highly interactive channels and that enable optimization, channel integration, and institutional memory of the customer. Download this Forrester Report which presents a 91-criteria evaluation of 11 CCCM vendors.

Responsys has been recognized by Gartner, Inc. as a "Niche Player" in its May 2010 "Magic Quadrant for CRM Multichannel Campaign Management" report. The Gartner Magic Quadrant evaluates vendors for their ability to execute and completeness of vision.

Inclusion in this esteemed multichannel campaign management report is a testament to Responsys’ continued growth and success in helping companies effectively integrate their marketing across email, web, print, mobile, and social media channels.

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